Where Industry Expertise Meets Innovation That Works

DealFI was born from the real-world frustrations of funding slowdowns, compliance breakdowns, and disconnected systems. We didn’t just build a platform—we built a solution backed by experience, refined by operations, and informed by lenders, dealers, and F&I professionals who’ve seen it all.

What Makes Us Different?

Industry-Built. Not Just Engineered.

Our founding team has launched 16 businesses, managed lender relationships across asset classes, and personally experienced the operational drag that slows down growth. We didn’t guess—we built what the industry asked for.

Purpose-Built to Connect

DealFI was designed to unify—not replace—the systems lenders and dealers already rely on. From DMS integrations to lender credit pulls to backend product partners, our system connects everything and everyone.

No One Else Offers This

There is truly nothing like DealFI on the market. We combine the power of OttoMoto’s infrastructure with proprietary workflows that make finance faster, safer, and more scalable—for everyone in the transaction.

Our Community

We’re not a vendor—we’re a partner. We grow with our dealers. We support our lenders. And we’re creating a new standard of informed, educated parity between every stakeholder in finance. From independent rooftops to national lender groups, the community behind DealFI is growing by the day.

By the numbers

DealFI isn’t just a concept—it’s working, and it’s scaling.

Funded Loans Counter
Total Funded Loans
$58,850,000
+$1 every 1.2 seconds

in funded loans

Number acounter
acounter
23,852
+1 every hour

applications processed

66.16%

approval/counter rate

Partners Counter
Partners
26
+1 every month

national and regional lending partners

37.8%

VSC product penetration

42%

GAP coverage sales

Active in

16 states

and growing

Want to be part of the next evolution in finance?

Request a Demo or reach out to see how DealFI can fit into your growth strategy.